Purina came out with a new food and new website - Purina Be Happy Dog & Cat Food
The pet food claims "it helps keep them healthy on the inside, and happy on the outside." Can a pet food really make your dog or cat happy?
This new pet food - Be Happy - is a product of Purina Pet Foods. The Be Happy website states "For us, pets are the true happiness heroes. When we watch a dog chase his tail or a cat soak up the sun, we remember that there’s more good in the world than not, if you just know where to sniff it out! That’s why we created new Be Happy pet food to spread our pets’ instinctual happiness. With a scrumptious taste, it helps keep them healthy on the inside, and happy on the outside. Who doesn’t love that?"
Ok, sounds good, right? Who wouldn't want their pet to be happy and especially a good that keeps them healthy on the inside................STOP! Ok, enough of the lovey dovey stuff, let's take a real look at the ingredients and then you tell me how happy that dog or cat would be....
Be Happy Beef Flavor Dog Food
Ground yellow corn, ground wheat, soybean meal, beef and bone meal, animal fat preserved with mixed-tocopherols (form of Vitamin E), egg and chicken flavor, corn gluten meal, animal digest, propylene glycol, phosphoric acid, sugar, salt, potassium chloride, sorbic acid (a preservative), calcium propionate (a preservative), choline chloride, tricalcium phosphate, Red 40, zinc sulfate, Vitamin E supplement, ferrous sulfate, Yellow 5, manganese sulfate, Blue 2, niacin, Yellow 6, Vitamin A supplement, calcium carbonate, copper sulfate, Vitamin B-12 supplement, calcium pantothenate, thiamine mononitrate, garlic oil, pyridoxine hydrochloride, riboflavin supplement, Vitamin D-3 supplement, calcium iodate, menadione sodium bisulfite complex (source of Vitamin K activity), folic acid, biotin, sodium selenite.
Be Happy Poultry Pair-adise Cat Food Ingredients
Ground yellow corn, corn gluten meal, soybean meal, chicken by-product meal, meat and bone meal, animal fat preserved with mixed-tocopherols (form of Vitamin E), animal liver flavor, phosphoric acid, calcium carbonate, turkey by-product meal, salt, choline chloride, potassium chloride, taurine, zinc sulfate, ferrous sulfate, Vitamin E supplement, DL-Methionine, Yellow 6, niacin, manganese sulfate, Red 40, Yellow 5, Vitamin A supplement, calcium pantothenate, copper sulfate, thiamine mononitrate, Vitamin B-12 supplement, riboflavin supplement, pyridoxine hydrochloride, Blue 2, Vitamin D-3 supplement, folic acid, calcium iodate, menadione sodium bisulfite complex (source of Vitamin K activity), sodium selenite, biotin.
Does the color RED make you happy? Red is usually a warning sign - listen to the sign and turn the other way!
Both of these foods contain the ingredients meat and bone meal and animal fat. FDA testing linked these two ingredients to the euthanizing drug pentobarbital. This means these ingredients, per FDA testing, are likely to contain a rendered euthanized animal.
The cat food also contains by-product meals. Yes, meals are an excellent choice (when it is chicken meal, turkey meal, lamb meal) because all the water is taken out so you get the most amount of protein but you don't want by-products as your protein source. Also, how about that the first so called "meat" is listed 4th on the ingredient label - how much as you getting?
Both of these foods contain dyes. Red 40 - per the Center for Science in the Public Interest report on food dyes titled Rainbow of Risks - "may accelerate the appearance of immune-system tumors in mice. The dye causes hypersensitivity (allergy-like) reactions in a small number of consumer and might trigger hyperactivity in children." The CSPI report goes on to say "Considering the safety questions and its non-essentiality, Red 40 should be excluded from foods unless and until new tests clearly demonstrate its safety."
The same CPSI report states "Blue 2 cannot be considered safe given the statistically significant incidence of tumors, particularly brain gliomas, in male rats. It should not be used in foods."
"Yellow 5 was not carcinogenic in rats, but was not adequately tested in mice. It may be contaminated with several cancer-causing chemicals. In addition, Yellow 5 causes sometimes-severe hypersensitivity reactions in a small number of people and might trigger hyperactivity reactions in a small number of people and might trigger hyperactivity and other behavior effects in children. Posing some risks, while serving no nutritional or safety purpose, Yellow 5 should not be allowed in foods."
"Yellow 6 caused adrenal tumors in animals, though that is disputed by industry and the FDA. It may be contaminated with cancer-causing chemicals and occasionally causes severe hypersensitivity reactions. Yellow 6 adds an unnecessary risk to the food supply."
Who cares about colors???? Your dog doesn't care if the food is blue, purple, red, etc! These colors are added to make the consumer choose this food because it looks fun and maybe healthy. Perhaps the blue bits are blueberries, yep keep telling yourself that.
Purina Pet Foods source ingredients from the US with the exception of supplements sourced globally including China.
Both of these foods contain corn and soy ingredients. Purina Pet Foods has stated their foods are not GMO free. Thus, we'd have to assume the corn and soy ingredients are sourced from genetically modified corn and soy. With corn and soy ingredients, we also have the worry of mold growth causing mycotoxin contamination. A paper published in the International Journal of Food Microbiology states:
"One of the biggest issues of concern discussed, is that existing studies of mycotoxin contamination in pet food overlook the day to day consumption of small amounts of mycotoxins; resulting in "chronic diseases such as liver and kidney fibrosis, infections resulting from immonosuppression and cancer."
So after reading this does this food make YOU happy? It sure better because it's not going to make your poor dog or cat happy!